Created to express the emotions and contrasts of today's society, the design forces observers to step out of their comfort zones and pause for a moment of reflection. The artist created an exclusive Non-Fungible Token for Ray-Ban inspired by the timeless silhouettes of the iconic Aviator. The work will be signed and authentic, certified through NFT: a pioneering format that makes Ray-Ban the first eyewear brand to enter this new frontier of art. So, for its debut in the world of NFTs, Ray-Ban chose Oliver Latta, a German artist better known as Extraweg and famous for the unconventional, provocative style of his 3D Motion Designs. Kept in digital wallets just like cryptocurrencies, the "non-fungible" refers to something unique and irreplaceable – a new frontier for art and the fashion world, and a new way of understanding creativity. This time, the brand is launching the first of Non-Fungible Token (NFT) sunglasses, a unique virtual product that can create an unparalleled brand experience and will let the fans of the world's most beloved eyewear brand explore a new way of expressing their uniqueness. NFTs are digital assets that aim to revolutionize the contemporary art market. They are cryptographic authenticity certificates of a digital work of art that attest to its uniqueness.
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